MAIN OBJECTIVE

To ease engagement, collective lobbying with government agencies on issues of mutual interest as well as coordinate and direct activities aimed at promoting responsible use and marketing of alcoholic beverages.

Other Objectives

• To facilitate the gathering and exchange of information and the debating of issues relating to the use and abuse of alcoholic beverage.

• To formulate voluntary code [s] of conduct or co-ordinate member company policies in a manner which will promote responsibility in the marketing and use of alcoholic beverages and enhance the freedom of its members to market in a spirit of self regulation as opposed to legislation.